About Us

Why I love photography

Thank you for visiting and welcome to RiverCoatl Productions. Ever since I got an old, used camera when I was 11 years old I got hooked into photography. After all these years and several hundred thousands shots later, I’m always eager to learn how I can improve my next shooting and I still have the same passion every time I get behind the lens. I’ve had the privilege of participating in many important days in people’s lives such as weddings, Quinceañeras, anniversaries, and many other events. I realized that it is more important to capture feelings, not just appearances.

Frida Kahlo’s father, a photographer himself, once said “I don’t like to photograph people because I do not wish to improve what God made ugly.” She, on the other hand, stated everyone and everything has beauty, even the non-traditional beautiful. Every single one of us has something special that can be captured in a snapshot. I strive to bring that feeling with my photos.

I chose photography as the medium to express my creativity not because it’s easy (even though anyone can pick up a camera and shoot) but because with it I can share the way I see things with the rest of the world. I’m in control and I have the last word, but I let whatever is in front of me take over and guide me.

I guess I am a hoarder of moments of life. I love to capture them and keep them forever. I tend to see the beauty of every day and I pay attention to details that most don’t even notice. Most importantly, though, I use photography to express myself bring out the best of everything that captures my eye.

The most rewarding thing I ever got from my work was not the monetary compensation I could get from it (even though it certainly helps!)– it’s the wide range of emotions my images can make people feel. Touching someone’s soul and knowing I was able to get through them with my art gives me total
satisfaction. I can stop people in their tracks and make them think with a single, powerful image.

I use photography to connect to people in an unique way that can be very personal and intimate. I also use it to help them see the beauty in themselves. Most of my subjects complain they’re not cute or photogenic, yet after a while I can see their faces changing while their mood and body language become more natural. That’s when I get the best picture. After seeing the end result they realize they’re are indeed beautiful and unique in their own way.

Finally, I can tell that most of the times I surprise and amaze myself with my work. Finding that perfect photo in my sets is like discovering a precious stone at the bottom of a creek. I share most of my images online, but I do keep some that are truly mine. No one has to see them, judge them, comment or have to like them. And that my friends, is really freeing.

So there, this is basically why I love photography. What about you? What’s your passion?

Interested on buying a calendar, print, poster, stretched canvas or a cell phone case from us? Go to our Zazzle store at www.zazzle.com/rivercoatl